Author: maxwell

  • Hudson Holiday

    Hudson Holiday

    Art Directed for West Elm’s Holiday 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on location in Hudson, NY.

    Photographed by Adrian Gaut.

    Styled by Colin King.

    Soft Styling by Fern Rudin.

  • Modern Kids Room

    Modern Kids Room

    Photographed for West Elm’s Summer 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Montauk, NY.

    Photography by Adrian Gaut.

    Styling by Colin King.

    Soft Syling by Fern Rudin.

  • Montauk Beach House

    Montauk Beach House

    Art Direction for West Elm’s Summer 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Montauk, NY.

    Photography by Adrian Gaut

    Styling by Colin King.

    Soft Styling by Fern Rudin.

  • Catskills Modern

    Catskills Modern

    Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in the Catskills, NY.

    Photography by Frank Frances.

    Styling by JC Garcia Lavin.

    Soft Styling by Erin Blank.

  • Amagansett Summer House

    Amagansett Summer House

    Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Amagansett, NY.

    Photography by Adrian Gaut.

    Styling by Colin King.

    Soft Styling by Fern Rudin.

  • Joyful Modern

    Joyful Modern

    Art Direction for West Elm’s Holiday 2020 “Joyful Modern” campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Brooklyn, NY.

    Photography by James Ransom.

    Styling by JC Garcia Lavin.

  • Fruitcake

    Fruitcake

    Art Direction for a West Elm Holiday feature on food stylist Jason Schreiber’s new cookbook, Fruitcake. Photographed on-location in Brooklyn, NY.

    Photography by James Ransom.

  • The Lorca

    The Lorca

    Art Direction for West Elm’s Holiday 2020 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location at “The Lorca,” a Catskills vacation rental owned by designers Coco and Breezy Dotson.

    Photography by Ryan Liebe.

    Styling by Amy Wilson

    Soft Styling by Fern Rudin.

  • Eileen Fisher x West Elm

    Eileen Fisher x West Elm

    Art Direction for West Elm’s 2020 product collaboration with apparel designer Eileen Fisher. The textile products that comprised the collection were all crafted from recycled denim, made in Eileen Fisher’s studios in Upstate New York. The goal of the imagery was to highlight the material qualities of the products and the sustainable nature of their production. Photographed on-location at Eileen Fisher’s Upstate NY studio, at West Elm’s Brooklyn photo studio, and outdoors at a farm in Upstate NY.

    Concepted in collaboration with West Elm Video Art Director Nadia Anderson.

    Photography by Ryan Liebe.

    Styling by Ashley Cheeks.

  • REI x West Elm

    REI x West Elm

    Art Direction for West Elm’s 2020 product collaboration with outdoor retailer REI. The products within the collection blended the casual, urban ethos of West Elm with REI’s focus on the outdoors and quality. The goal of this shoot was to frame REI’s typical products in a setting that would make them more appealing for casual gatherings: hang-outs with friends, picnics, and days in the park. Photographed on-location in Northern California.

    Photography by Seth Smoot.

    Styling by Kendra Smoot.