Art Direction for West Elm’s Spring 2022 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed in Manhattan’s East Village.
Photography by Pippa Drummond.
Styling by Patrick McGrath.
Soft Styling by Erin Blank.
Art Direction for a West Elm product collaboration with an apparel designer from Paris. The goal was to convey a visual link between West Elm’s Brooklyn roots and our collaborator’s laid-back Parisian aesthetic. This location was selected for its unfussy appeal: worn-in wide-plank floors, impressive collection of vintage pieces, and understated grandeur. We styled the collaboration products alongside the home’s existing artwork, furniture, and stacks of books to heighten a casual and lived-in sensibility.
Photography by Pernille Loof.
Styling by Mieke ten Have.
Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. The goal of this shoot was to to present a home outfitted for family living, elevated but casual and unfussy enough for life with kids. Styling direction was light and relaxed, with elements of play and accidental beauty strewn about: stacks of books, art displayed casually along a ledge, a bright orange dining chair used at a desk.
Photography by Adrian Gaut.
Styling by Colin King.
Art Direction for West Elm’s Summer 2022 campaign. Images used across marketing channels, including site, email, catalog, and social. The goal of this shoot was to showcase neutrals in a lush, warm-weather setting that would evoke a sense of calm and organicism. The Los Angeles location was selected for its ability to blend the indoors and outdoors, and the styling direction took that up a level with rich botanicals, natural materials, and organic forms.
Photography by William Jess Laird.
Styling by JC Garcia-Lavin.
Soft Styling by Christina Watkinson.
Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-set at West Elm’s Brooklyn photo studio.
Photography by Trevor Tondro.
Styling by Mieke ten Have.
Set Design by Michelle Wong.
Art Directed for West Elm’s Holiday 2022 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Manhattan.
Photographed by Frank Frances.
Styled by JC Garcia-Lavin.
Soft Styling by Erin Blank.
Art Directed for West Elm’s Holiday 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on location in Hudson, NY.
Photographed by Adrian Gaut.
Styled by Colin King.
Soft Styling by Fern Rudin.
Photographed for West Elm’s Summer 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Montauk, NY.
Photography by Adrian Gaut.
Styling by Colin King.
Soft Syling by Fern Rudin.
Art Direction for West Elm’s Summer 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Montauk, NY.
Photography by Adrian Gaut.
Styling by Colin King.
Soft Styling by Fern Rudin.
Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in the Catskills, NY.
Photography by Frank Frances.
Styling by JC Garcia Lavin.
Soft Styling by Erin Blank.
