Art Directed for West Elm’s Holiday 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on location in Hudson, NY.
Photographed for West Elm’s Summer 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Montauk, NY.
Art Direction for West Elm’s Summer 2021 Campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Montauk, NY.
Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in the Catskills, NY.
Art Direction for West Elm’s Spring 2021 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Amagansett, NY.
Art Direction for West Elm’s Holiday 2020 “Joyful Modern” campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Brooklyn, NY.
Art Direction for West Elm’s Holiday 2020 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location at “The Lorca,” a Catskills vacation rental owned by designers Coco and Breezy Dotson.
Art Direction for West Elm’s 2020 product collaboration with apparel designer Eileen Fisher. The textile products that comprised the collection were all crafted from recycled denim, made in Eileen Fisher’s studios in Upstate New York. The goal of the imagery was to highlight the material qualities of the products and the sustainable nature of their production. Photographed on-location at Eileen Fisher’s Upstate NY studio, at West Elm’s Brooklyn photo studio, and outdoors at a farm in Upstate NY.
Concepted in collaboration with West Elm Video Art Director Nadia Anderson.
Art Direction for West Elm’s 2020 product collaboration with outdoor retailer REI. The products within the collection blended the casual, urban ethos of West Elm with REI’s focus on the outdoors and quality. The goal of this shoot was to frame REI’s typical products in a setting that would make them more appealing for casual gatherings: hang-outs with friends, picnics, and days in the park. Photographed on-location in Northern California.