Art Direction for West Elm’s Summer 2022 campaign. Images used across marketing channels, including site, email, catalog, and social. The goal of this shoot was to showcase neutrals in a lush, warm-weather setting that would evoke a sense of calm and organicism. The Los Angeles location was selected for its ability to blend the indoors and outdoors, and the styling direction took that up a level with rich botanicals, natural materials, and organic forms.

Photography by William Jess Laird.

Styling by JC Garcia-Lavin.

Soft Styling by Christina Watkinson.