Author: maxwell

  • Milkweed Barn

    Milkweed Barn

    Photography and writing for a home tour feature in Design*Sponge, profiling Bill Hovard, the founder of Hudson Made.

    A Rural 1800s Barn Becomes a Modern Home

    After spending several years living within the concrete confines of Manhattan, designer Bill Hovard began to get the itch that befalls many a longterm New Yorker—the desire to uproot to greener, quieter pastures. In 2002, Bill began his search by drawing a 90-mile radius around the city and eventually followed the country’s siren call to the quiet town of South Kortright, NY. Nestled deep within the Catskills, South Kortright features breathtaking mountain views, hillsides filled with grazing livestock, and the zen-like comfort that can only be found when one travels beyond the realm of cellphone reception. Although Bill had originally envisioned settling in a Federal-style farmhouse, his path led him to a derelict, but charming, 19th century barn. Despite its disrepair, the structure was solid and featured hand-hewn, old-growth post and beam construction, a bluestone  foundation, and dazzling natural surroundings. “It was love at first sight,” Bill says.

    Once he settled on the location for his country retreat, it was time to get to work. Over the course of eight years, Bill renovated the barn into a beautiful, comfortable, and fully-functional living space. “It was important to strike a balance between old new” Bill notes, “and no attempt was made to hide or mask renovations or additions. Ultimately, it was preserving the past and creating a dynamic space with 21st century amenities.” For Bill, this meant sourcing materials that were regional and appropriate to the home: locally quarried bluestone, repurposed oak fixtures salvaged from other structures, and milled cherrywood for the floors and cabinetry. Filled in with antique and Modernist furniture, the home is a balanced, timeless mixture of Bill’s tastes and regional flavor.

    Today, Bill has vacated the city permanently to focus full-time on Hudson Made, a lifestyle brand that features artisanal wares from regional artists and makers. “In late August, the western field on the property is in full bloom with milkweed and offers nourishment to monarch butterfly on their migration South,” Bill says. “This is how the property was suitably named. ‘Milkweed Barn’ has subsequently gone from weekend retreat to full-time residence. It is now home.”

  • Modern Holiday

    Modern Holiday

    For West Elm’s Holiday 2019 Campaign.

    Photography by Anders Schonnemann. Styling by Amy Chin.

  • How To Make Hot Chocolate

    How To Make Hot Chocolate

    Concept, art direction, set design, and writing for West Elm.

    Videography by Zack Taylor.

    Styling by Marie Sullivan.

    Food Styling by Jason Schreiber.

    How To Make Hot Chocolate, From Scratch

    It’s a good thing that beach season is months away, because if there is one thing that makes this time of year tolerable, it’s huge mugs of piping-hot melted chocolate, milk, and whipped cream. We’re talking, of course, about the obligatory beverage of any wintertime night in: hot chocolate. While your hot chocolate ritual might entail a box of factory-sealed envelopes containing micro-portions of chocolate-flavored powder (it has a time and a place and we don’t judge), we’re here to tell you that an über-rich, molten hot chocolate made from scratch takes almost the same amount of time and effort to make. Get out a bar of chocolate and put on some sweatpants—let’s make hot chocolate!

  • Holiday Gift Guide

    Holiday Gift Guide

    Concept, art direction, and set design for West Elm.

    Photography by Ryan Liebe. Styling by Amy Wilson.

  • The Haute Seat

    The Haute Seat

    Concept, art direction, and set design for a West Elm Pride campaign. The short series, titled “The Haute Seat,” was fashioned as a talkshow hosted by Out magazine’s Art Director, Sean Santiago. The series showcased a roster of up-and-coming queer talent, from chefs and comedians to drag queens and writers.

    Hosted by Sean Santiago.

    Videography by Zack Taylor.

    Styling by Ashley Cheeks.

  • How To Pack A Suitcase

    How To Pack A Suitcase

    Concept, art direction, video editing, title design, and blog post writing for West Elm. Created to highlight a collection of luggage that was introduced to the West Elm assortment for the holiday season. Published on West Elm’s social channels and as a more extended blog post on West Elm’s blog Front + Main.

    Videography by Zack Taylor.

    Styling by Elvis Maynard.

    How To Pack A Suitcase

    Let’s just get this out of the way: nobody likes to pack. Unless you are a next-level organizing fiend with an inexplicable love for tedium, you probably put off filling your suitcase until the very last minute. This might be expedient in the moment, but has a tendency of complicating things once you reach your destination. We’ve all found ourselves hunched over our bag, tossing wrinkled t-shirts onto the floor in an attempt to find a toothbrush. With the holidays right around the corner, packing becomes even more of a challenge—how to pack your clothes, toiletries, and presents into a carry-on? We got you. Here are a few quick tips to simplify your packing + help you feel organized once you get to your destination.

  • Home Renovation Journal

    Home Renovation Journal

    Art Direction a recurring series published on West Elm’s blog, Front + Main. The series chronicled the home renovation journey of writer Lisa Przystup and her husband Jonathon Linaberry, from purchasing their new home in Upstate New York, all the way through completion. Each installment focused on a different chapter of the renovation: choosing paint colors, ripping out old wallpaper, obsessing over furniture selection, hosting the home’s first Thanksgiving. I worked with the illustrator Tallulah Fontaine to create lead images for each installment to help tie the series together in a visually identifiable way.

  • Small Space Bathroom

    Small Space Bathroom

    Art direction, video editing, and title design for a West Elm social post focused on bathroom textiles and decor. The brand had recently launched an expanded bath product offering; this content incorporated it into an existing, performant series on tips for small-space living.

    Videography by Zack Taylor.

    Styling by Marie Sullivan.

  • Party-Ready

    Party-Ready

    Concept, art direction, set design, video editing, and title design for a West Elm social video focused on holiday hosting. The objective of the video was to highlight how one can shift the layout of one’s living room to make it more hospitable to large holiday gatherings. The content was specifically targeted to those who might have a smaller living space or open floor plan.

    Videography by Zack Taylor.

    Styling by Elvis Manard.

    Originally published on the West Elm blog as How To Get Your Apartment Party-Ready

    How To Get Your Apartment Party-Ready

    There are certain things that are no-brainers when it comes to throwing a party. Food, drinks, music—check, check, check. But there are some other details that can make all the difference between a snooze-fest and an all-nighter (in a good way).

    Have you ever noticed how guests always corral in the kitchen during parties, only to leave your living room a ghost town? Do you find that people hover for too long near the canapés and cocktails without circulating? The problem could be traffic flow. While your furniture arrangement might work for day-to-day use, a dining table or an inconvenient sectional chaise can cramp things up when things get crowded, forcing people into bottle-necks. Avoid the holiday traffic jam this year and follow these tips for maximizing your cocktail party floor plan.

    1. A floating sofa might look lovely on a normal day, but it’s only in the way during a party. Scoot all of your furniture along the walls for your fête to create a clear flow for walking and enough standing room for everybody to be comfortable. Bonus points: if you re-arrange often, think about investing in a flip sectional like our Eddy model shown here. You can switch the chaise from left to right depending on your layout.
    2. It may be tempting to artfully arrange food and drinks in a centralized location, but it’s a recipe for overcrowding! Instead, place food and beverages throughout your party space to space people out and subtly encourage mingling. Coffee + side tables are great places to put a bowl or two of snacks.
    3. Need extra seating? Shift some of your throw pillows from your sofa to the floor for a cozy + casual place to sit down.
    4. Move your dining chairs to the wall and form seating clusters to foster conversation. Side tables can be moved from the sofa’s edge to these areas for placing drinks and snacks.
    5. Transform a console into a bar by putting down trays and glassware.
    6. Swing your dining table against the wall and turn it into an oversized buffet for serving large dishes or punch!
  • How To Set A Table

    How To Set A Table

    Concept, art direction, video editing, title design, and writing for West Elm. Timed to go live with the start of the holiday season, this piece of content focused on tabletop product and was tailored towards customers planning holiday celebrations.

    Videography by Zack Taylor.

    Styling by Marie Sullivan.

    Food Styling by Jason Schreiber.

    How To Set Your Table For The Holidays

    If you’re miserable at chopping vegetables and a roasting turkey is best left in somebody else’s care, chances are you’re the type of person who gets tasked with setting the table at holiday dinners. Although this not-quite-thrilling duty is simple (does it really matter where the salad fork goes?), it does present the culinarily challenged a rare opportunity to show off. Follow the simple tips in this video and you’ll earn extra points with your host and compliments from other dinner guests. “What a lovely table setting! Who did that?” YOU DID.