Concept, art direction, video editing, title design, and writing for West Elm. Timed to go live with the start of the holiday season, this piece of content focused on tabletop product and was tailored towards customers planning holiday celebrations.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Food Styling by Jason Schreiber.
How To Set Your Table For The Holidays
If you’re miserable at chopping vegetables and a roasting turkey is best left in somebody else’s care, chances are you’re the type of person who gets tasked with setting the table at holiday dinners. Although this not-quite-thrilling duty is simple (does it really matter where the salad fork goes?), it does present the culinarily challenged a rare opportunity to show off. Follow the simple tips in this video and you’ll earn extra points with your host and compliments from other dinner guests. “What a lovely table setting! Who did that?” YOU DID.