Art Direction for West Elm’s Summer 2020 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Marin County, CA.
Photography by Seth Smoot.
Styling by Kendra Smoot.

Art Direction for West Elm’s Summer 2020 campaign. Images used across marketing channels, including site, email, catalog, and social. Photographed on-location in Marin County, CA.
Photography by Seth Smoot.
Styling by Kendra Smoot.

Concept, art direction, set design, and writing for West Elm.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Food Styling by Jason Schreiber.
How To Make Hot Chocolate, From Scratch
It’s a good thing that beach season is months away, because if there is one thing that makes this time of year tolerable, it’s huge mugs of piping-hot melted chocolate, milk, and whipped cream. We’re talking, of course, about the obligatory beverage of any wintertime night in: hot chocolate. While your hot chocolate ritual might entail a box of factory-sealed envelopes containing micro-portions of chocolate-flavored powder (it has a time and a place and we don’t judge), we’re here to tell you that an über-rich, molten hot chocolate made from scratch takes almost the same amount of time and effort to make. Get out a bar of chocolate and put on some sweatpants—let’s make hot chocolate!

Art direction and writing for a home tour feature on West Elm’s blog, Front + Main profiling And North founder Emma Tuccillo. Framed as a traditional home tour, the feature performed double-duty as a showcase for West Elm’s new spring collection, with new items from the assortment subtly styled throughout the photography. On the originally published article, imagery was fully shoppable, allowing for a seamless experience between storytelling and shopping.
Photography by Landon Vonderschmidt.
Styling by Marie Sullivan.
Timeless Design In An 18th Century Cottage
Emma Tuccillo and Nick Speranza seem to have the best of both worlds. The couple recently relocated from a small apartment in Queens to Hastings On Hudson—a charming locale with all the trappings of a small town, but located a mere 40 minutes from Midtown Manhattan. Straddling the Small-Town-Big-City life suits these two perfectly, with Nick operating as the wine buyer for Eataly Vino in Flatiron and Emma helming the creative direction of Upstate New York lifestyle guide, And North. Weekdays often find Nick walking down a hill to catch the Metro North train into the city and Emma working remotely—in the eighteenth century goat barn that the two call home.
Located on the riverfront grounds of a larger estate, the red-painted two-level barn is almost absurdly picturesque. It’s modest in size, but abundant in the sort of charms one associates with Upstate New York. One can imagine Rip Van Winkle himself living here: a dutch door and a stone wall welcome guests to the tiny house; looking through the kitchen window reveals a view reminiscent of Hudson River School paintings.
Emma and Nick have met the beauty of their new surroundings with a keen set of design eyes to match. Inspired by the timeless style of Emma’s grandmother, the couple has lovingly and judiciously appointed their space with beautiful objects, both functional and decorative. The home they have crafted is one that functions as a retreat—perfect for both quiet contemplation and entertaining. “Nick and I talk about our love for our home daily,” Emma says. “We feel constantly lucky to live here and are especially inspired by the little things like a boat going by on the river, the evening light filtering through our dutch doors, or the way our family heirlooms have combined so beautifully. At night, we take in the night air on walks around the neighborhood and pinch ourselves that we get to live somewhere this beautiful.”

Concept, art direction, and set design for West Elm.
Photography by Ryan Liebe. Styling by Amy Wilson.

Concept, art direction, and set design for a West Elm Pride campaign. The short series, titled “The Haute Seat,” was fashioned as a talkshow hosted by Out magazine’s Art Director, Sean Santiago. The series showcased a roster of up-and-coming queer talent, from chefs and comedians to drag queens and writers.
Hosted by Sean Santiago.
Videography by Zack Taylor.
Styling by Ashley Cheeks.

Art Direction a recurring series published on West Elm’s blog, Front + Main. The series chronicled the home renovation journey of writer Lisa Przystup and her husband Jonathon Linaberry, from purchasing their new home in Upstate New York, all the way through completion. Each installment focused on a different chapter of the renovation: choosing paint colors, ripping out old wallpaper, obsessing over furniture selection, hosting the home’s first Thanksgiving. I worked with the illustrator Tallulah Fontaine to create lead images for each installment to help tie the series together in a visually identifiable way.

Art direction, video editing, and title design for a West Elm social post focused on bathroom textiles and decor. The brand had recently launched an expanded bath product offering; this content incorporated it into an existing, performant series on tips for small-space living.
Videography by Zack Taylor.
Styling by Marie Sullivan.