Art Direction for West Elm’s 2020 product collaboration with outdoor retailer REI. The products within the collection blended the casual, urban ethos of West Elm with REI’s focus on the outdoors and quality. The goal of this shoot was to frame REI’s typical products in a setting that would make them more appealing for casual gatherings: hang-outs with friends, picnics, and days in the park. Photographed on-location in Northern California.

Photography by Seth Smoot.

Styling by Kendra Smoot.