Videography, video editing, and title design for West Elm’s social media channels. For this video, I drove from Lisbon to the ceramics factory in Porto De Mos, Portugal where a number of West Elm’s ceramics collections are produced. I was guided through the factory and invited to film the ceramics-making process, from the initial shaping in industrial molds, to hand-finishing, to packaging for shipment. Filmed on iPhone.
Category: Video
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Chloe Fineman x Pierce & Ward
Concept and art direction for the launch of West Elm’s product collaboration with the interior design studio Pierce & Ward. SNL actress Chloe Fineman is a known fan of Pierce & Ward, so we outfitted her New York City apartment with several core pieces from the collection and allowed her to wax enthusiastic about the pieces for this social video.
Videography by Zack Taylor.
Photography by Michael Clifford.
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Collection Features
Concept and art direction for West Elm’s paid and organic social media channels. This series translated 3 seasonal shops from the brand’s website (Mother’s Day, Father’s Day, and a feature on green products) into romantic, dreamlike videos.
Videography by Tamino Castro.
Styling by Adrian Manuel.
Lighting by Joel Burton.
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Design Vignettes
Concept, art direction, videography, and video editing for West Elm’s social media channels. This series highlighted specific novelty designs created for the brand’s Holiday and Spring collections. Each video used a simple visual hook set to music to showcase the design’s specific qualities.
Videography for candelabra by Tamino Castro.
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Summer Starts Now
Videography, video editing, and title design for a Summer 2025 ad that ran on West Elm’s paid social channels. Filmed on iPhone, on-location in Portugal.
Art Direction by Michelle Wong.
Styling by Glen Proebstal.
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Unboxing
Concept and art direction for West Elm’s social media channels. This series used the heightened sounds of unwrapping to provide an auditory, ASMR-style hook for showcasing new product releases.
Videography by Tamino Castro.
Styling by Getteline Rene and Pablo Olguin.
Lighting by Joel Burton and Mace Vannoni.
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How To Make Hot Chocolate
Concept, art direction, set design, and writing for West Elm.
Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber.
How To Make Hot Chocolate, From Scratch
It’s a good thing that beach season is months away, because if there is one thing that makes this time of year tolerable, it’s huge mugs of piping-hot melted chocolate, milk, and whipped cream. We’re talking, of course, about the obligatory beverage of any wintertime night in: hot chocolate. While your hot chocolate ritual might entail a box of factory-sealed envelopes containing micro-portions of chocolate-flavored powder (it has a time and a place and we don’t judge), we’re here to tell you that an über-rich, molten hot chocolate made from scratch takes almost the same amount of time and effort to make. Get out a bar of chocolate and put on some sweatpants—let’s make hot chocolate!
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The Haute Seat
Concept, art direction, and set design for West Elm’s 2019 Pride Campaign.
Hosted by Sean Santiago. Videography by Zack Taylor. Styling by Ashley Cheeks.
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How To Pack A Suitcase
Concept, art direction, video editing, and title design for West Elm
Videography by Zack Taylor. Styling by Elvis Maynard.
How To Pack A Suitcase
Let’s just get this out of the way: nobody likes to pack. Unless you are a next-level organizing fiend with an inexplicable love for tedium, you probably put off filling your suitcase until the very last minute. This might be expedient in the moment, but has a tendency of complicating things once you reach your destination. We’ve all found ourselves hunched over our bag, tossing wrinkled t-shirts onto the floor in an attempt to find a toothbrush. With the holidays right around the corner, packing becomes even more of a challenge—how to pack your clothes, toiletries, and presents into a carry-on? We got you. Here are a few quick tips to simplify your packing + help you feel organized once you get to your destination.
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Small Space Bathroom
Art direction, video editing, and title design for West Elm.
Videography by Zack Taylor. Styling by Marie Sullivan.