Concept and Art Direction for a series of paid social ads for West Elm and West Elm Kids. Each ad is focused on a different product assortment from West Elm’s Fall collection: decorative accessories, bedding, kids lighting, and a re-launch of West Elm Kids’ collaboration with designer Joseph Altuzarra. For each, the objective was to create ads that would hook viewers in a similar way as organic content. To do this, we employed techniques (like ASMR and quick pacing) that we knew were effective in organic channels.

Videography by Tamino Castro and Zack Taylor.

Styling by Mariana Marcki-Matos and John Dittrick.

Lighting by Joel Burton and Mace Vannoni.