Art direction, video editing, and title design for a West Elm social post focused on bathroom textiles and decor. The brand had recently launched an expanded bath product offering; this content incorporated it into an existing, performant series on tips for small-space living.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Concept, art direction, set design, video editing, and title design for a West Elm social video focused on holiday hosting. The objective of the video was to highlight how one can shift the layout of one’s living room to make it more hospitable to large holiday gatherings. The content was specifically targeted to those who might have a smaller living space or open floor plan.
Videography by Zack Taylor.
Styling by Elvis Manard.
Originally published on the West Elm blog as “How To Get Your Apartment Party-Ready“
How To Get Your Apartment Party-Ready
There are certain things that are no-brainers when it comes to throwing a party. Food, drinks, music—check, check, check. But there are some other details that can make all the difference between a snooze-fest and an all-nighter (in a good way).
Have you ever noticed how guests always corral in the kitchen during parties, only to leave your living room a ghost town? Do you find that people hover for too long near the canapés and cocktails without circulating? The problem could be traffic flow. While your furniture arrangement might work for day-to-day use, a dining table or an inconvenient sectional chaise can cramp things up when things get crowded, forcing people into bottle-necks. Avoid the holiday traffic jam this year and follow these tips for maximizing your cocktail party floor plan.
Concept, art direction, video editing, title design, and writing for West Elm. Timed to go live with the start of the holiday season, this piece of content focused on tabletop product and was tailored towards customers planning holiday celebrations.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Food Styling by Jason Schreiber.
How To Set Your Table For The Holidays
If you’re miserable at chopping vegetables and a roasting turkey is best left in somebody else’s care, chances are you’re the type of person who gets tasked with setting the table at holiday dinners. Although this not-quite-thrilling duty is simple (does it really matter where the salad fork goes?), it does present the culinarily challenged a rare opportunity to show off. Follow the simple tips in this video and you’ll earn extra points with your host and compliments from other dinner guests. “What a lovely table setting! Who did that?” YOU DID.
Concept, art direction, set design, video editing, and title design for West Elm’s paid social. Created to promote the launch of multiple new collections of West Elm dinnerware.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Food Styling by Jason Schreiber.
Concept, art direction, set design, and writing for the launch of a series of long-playing “fireplace” videos styled with West Elm furniture and decor. The videos were created to be played on televisions as cozy background visuals, and were accompanied by an Apple TV app that we built to stream them. This series ultimately ran multiple seasons, kicking off with the traditional holiday “yule logs,” and continuing into spring and summer with some seasonal and stylistic variations on the format, including animation.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Animated bonfire by Alex Eben Meyer.
Stream These Stylish Yule Logs Right To Your TV
A crackling fireplace is an obligatory fixture in any holiday fantasy, but so few of us actually have the fireplace to make such a thing happen in our own homes. Wouldn’t carving the turkey be so much better in the glow of a warm fire? Or your next cocktail party? Or opening presents on Christmas morning? If you’ve got a serious case of Fireplace FOMO, we hear you. And we came up with a solution. Enter Fireplace by west elm, our Apple TV App and YouTube Playlist that features 20+ cracking fireplaces, free to stream into your living room from your TV! It’s not a real yule log, but it’s the next best thing.
Concept, art direction, video editing, title design, and writing for West Elm’s social channels. This shoot was part of an extended series on West Elm’s Instagram and blog called “#AskWestElm,” which shared helpful tips and how-tos for the home. This installment showcased the various layers that go into making a bed, with the added whimsy of some stop-motion animation.
Videography by Zack Taylor.
Soft Styling by Eduardo Vinueza.
INSTAGRAM CAPTION:
Your bed won’t make itself! Here are all of the layers for making a perfect bed:
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1. Flat sheet – Adds a thin layer between you and your duvet. Keeps you from needing to launder your duvet cover as frequently + functions as a lightweight cover on hot summer nights.
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2. Duvet/Comforter – Filled with down or down alternative, this fluffy number will keep you cozy + warm on cold nights, and adds comforting weight.
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3. Coverlet/Blanket – Kept at the foot of your bed, a coverlet is great as a middle-weight cover for adding a tiny bit of extra warmth when you need it.
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4. Pillows! Pillows come in a variety of shapes, sizes, and fills. Explore your options on westelm.com to see what’s best for you!