Concept, art direction, video editing, title design, and writing for West Elm’s social channels. This shoot was part of an extended series on West Elm’s Instagram and blog called “#AskWestElm,” which shared helpful tips and how-tos for the home. This installment showcased the various layers that go into making a bed, with the added whimsy of some stop-motion animation.
Videography by Zack Taylor.
Soft Styling by Eduardo Vinueza.
INSTAGRAM CAPTION:
Your bed won’t make itself! ? Here are all of the layers for making a perfect bed:
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1. Flat sheet – Adds a thin layer between you and your duvet. Keeps you from needing to launder your duvet cover as frequently + functions as a lightweight cover on hot summer nights.
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2. Duvet/Comforter – Filled with down or down alternative, this fluffy number will keep you cozy + warm on cold nights, and adds comforting weight.
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3. Coverlet/Blanket – Kept at the foot of your bed, a coverlet is great as a middle-weight cover for adding a tiny bit of extra warmth when you need it.
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4. Pillows! Pillows come in a variety of shapes, sizes, and fills. Explore your options on westelm.com to see what’s best for you!