Category: Video

  • Party-Ready

    Party-Ready

    Concept, art direction, set design, video editing, and title design for West Elm.

    Videography by Zack Taylor. Styling by Elvis Manard.

    Originally published on the West Elm blog as How To Get Your Apartment Party-Ready

    How To Get Your Apartment Party-Ready

    There are certain things that are no-brainers when it comes to throwing a party. Food, drinks, music—check, check, check. But there are some other details that can make all the difference between a snooze-fest and an all-nighter (in a good way).

    Have you ever noticed how guests always corral in the kitchen during parties, only to leave your living room a ghost town? Do you find that people hover for too long near the canapés and cocktails without circulating? The problem could be traffic flow. While your furniture arrangement might work for day-to-day use, a dining table or an inconvenient sectional chaise can cramp things up when things get crowded, forcing people into bottle-necks. Avoid the holiday traffic jam this year and follow these tips for maximizing your cocktail party floor plan.

    1. A floating sofa might look lovely on a normal day, but it’s only in the way during a party. Scoot all of your furniture along the walls for your fête to create a clear flow for walking and enough standing room for everybody to be comfortable. Bonus points: if you re-arrange often, think about investing in a flip sectional like our Eddy model shown here. You can switch the chaise from left to right depending on your layout.
    2. It may be tempting to artfully arrange food and drinks in a centralized location, but it’s a recipe for overcrowding! Instead, place food and beverages throughout your party space to space people out and subtly encourage mingling. Coffee + side tables are great places to put a bowl or two of snacks.
    3. Need extra seating? Shift some of your throw pillows from your sofa to the floor for a cozy + casual place to sit down.
    4. Move your dining chairs to the wall and form seating clusters to foster conversation. Side tables can be moved from the sofa’s edge to these areas for placing drinks and snacks.
    5. Transform a console into a bar by putting down trays and glassware.
    6. Swing your dining table against the wall and turn it into an oversized buffet for serving large dishes or punch!
  • How To Set A Table

    How To Set A Table

    Concept, art direction, video editing, title design, and writing for West Elm

    Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber.

    How To Set Your Table For The Holidays

    If you’re miserable at chopping vegetables and a roasting turkey is best left in somebody else’s care, chances are you’re the type of person who gets tasked with setting the table at holiday dinners. Although this not-quite-thrilling duty is simple (does it really matter where the salad fork goes?), it does present the culinarily challenged a rare opportunity to show off. Follow the simple tips in this video and you’ll earn extra points with your host and compliments from other dinner guests. “What a lovely table setting! Who did that?” YOU DID.

  • The Way We Eat Now

    The Way We Eat Now

    Created to promote West Elm’s new collections of dinnerware.

    Concept, art direction, set design, video editing, and title design for West Elm.

    Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber.

  • Fireplaces

    Fireplaces

    Concept, art direction, set design, and writing for the launch of a series of long-playing “fireplace” videos styled with West Elm furniture and decor. The videos were created to be played on televisions as cozy background visuals, and were accompanied by an Apple TV app that we built to stream them. This series ultimately ran multiple seasons, kicking off with the traditional holiday “yule logs,” and continuing into spring and summer with some seasonal and stylistic variations on the format.

    Videography by Zack Taylor.

    Styling by Marie Sullivan.

    Stream These Stylish Yule Logs Right To Your TV

    A crackling fireplace is an obligatory fixture in any holiday fantasy, but so few of us actually have the fireplace to make such a thing happen in our own homes. Wouldn’t carving the turkey be so much better in the glow of a warm fire? Or your next cocktail party? Or opening presents on Christmas morning? If you’ve got a serious case of Fireplace FOMO, we hear you. And we came up with a solution. Enter Fireplace by west elm, our Apple TV App and YouTube Playlist that features 20+ cracking fireplaces, free to stream into your living room from your TV! It’s not a real yule log, but it’s the next best thing