Art Direction for a Holiday 2025 ad that ran on West Elm’s paid social channels. The objective was to create a quick, and compelling visual that spoke to the breadth of categories available at West Elm for the holiday season. We employed stop-motion animation, an oversized bow, and moving light to create a sense of whimsy and magic.

Videography by Zack Taylor.

Styling by Michael Masella.

Lighting by Joel Burton.