Category: Art Direction

Concept, art direction, set design, and writing for West Elm.

Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber.

Originally published on Front + Main as “How To Make Hot Chocolate, From Scratch”

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It’s a good thing that beach season is months away, because if there is one thing that makes this time of year tolerable, it’s huge mugs of piping-hot melted chocolate, milk, and whipped cream. We’re talking, of course, about the obligatory beverage of any wintertime night in: hot chocolate. While your hot chocolate ritual might entail a box of factory-sealed envelopes containing micro-portions of chocolate-flavored powder (it has a time and a place and we don’t judge), we’re here to tell you that an über-rich, molten hot chocolate made from scratch takes almost the same amount of time and effort to make. Get out a bar of chocolate and put on some sweatpants—let’s make hot chocolate!

Concept, art direction, set design, video editing, and title design for West Elm.

Videography by Zack Taylor. Styling by Elvis Manard.

Originally published on the West Elm blog as “How To Get Your Apartment Party-Ready“

There are certain things that are no-brainers when it comes to throwing a party. Food, drinks, music—check, check, check. But there are some other details that can make all the difference between a snooze-fest and an all-nighter (in a good way).

Have you ever noticed how guests always corral in the kitchen during parties, only to leave your living room a ghost town? Do you find that people hover for too long near the canapés and cocktails without circulating? The problem could be traffic flow. While your furniture arrangement might work for day-to-day use, a dining table or an inconvenient sectional chaise can cramp things up when things get crowded, forcing people into bottle-necks. Avoid the holiday traffic jam this year and follow these tips for maximizing your cocktail party floor plan.

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A floating sofa might look lovely on a normal day, but it’s only in the way during a party. Scoot all of your furniture along the walls for your fête to create a clear flow for walking and enough standing room for everybody to be comfortable. Bonus points: if you re-arrange often, think about investing in a flip sectional like our Eddy model shown here. You can switch the chaise from left to right depending on your layout.

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It may be tempting to artfully arrange food and drinks in a centralized location, but it’s a recipe for overcrowding! Instead, place food and beverages throughout your party space to space people out and subtly encourage mingling. Coffee + side tables are great places to put a bowl or two of snacks.

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Need extra seating? Shift some of your throw pillows from your sofa to the floor for a cozy + casual place to sit down.

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Move your dining chairs to the wall and form seating clusters to foster conversation. Side tables can be moved from the sofa’s edge to these areas for placing drinks and snacks.

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Transform a console into a bar by putting down trays and glassware.

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Swing your dining table against the wall and turn it into an oversized buffet for serving large dishes or punch!