Concept and art direction for a series of gift guides featured on West Elm’s website during the Spring season. The objective was to highlight products assorted for Mother’s Day, Father’s Day, and Graduation in a visual way that could live both separately and together. We brought in graphic set elements and used sculptural, romantic lighting add a sense of dynamism to these otherwise straightforward product assortments.

Photography by Ryan Liebe and James Ransom.

Styling by Andrea Foti Pagán.