Maxwell Tielman

Portfolio Categories: Video

  • The Way We Eat Now

    The Way We Eat Now

    Created to promote West Elm’s new collections of dinnerware.

    Concept, art direction, set design, video editing, and title design for West Elm.

    Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber.

  • How To Fold A Napkin

    How To Fold A Napkin

    Next-level napkin-folding tips for the social series #AskWestElm.

    Videography by Zack Taylor. Styled by Jason Schreiber.

    Originally published as “3 Seriously Epic Napkin Folding Techniques for Your Table”

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    Thanksgiving is about friends, family, and the opportunity to give thanks for the wonderful things in your life. It is also, if you happen to be hosting, a prime time to show off. Yes, you’re excited to see the family members you don’t speak to any other day of the year, but let’s be real: part of you really wants to display how grown-up you are by way of an expertly basted Turkey. Or dang-near-award-winning cranberry sauce. Or—if try as you might, cooking really isn’t in your wheelhouse—perhaps a seriously extra place-setting, courtesy of an origami-like napkin fold. Get out that fabric starch and iron, because these wild napkin-folding techniques will be the talk of the table this holiday season!





  • Fireplaces

    Fireplaces

    Concept, art direction, set design, and writing for West Elm. A series of long-loop Fireplace + Yule Log videos. Designed to be played on televisions, videos were created in conjunction with the launch of West Elm’s Fireplace app for Apple TV.

    Originally published as “Stream These Stylist Yule Logs Right To Your TV”

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    A crackling fireplace is an obligatory fixture in any holiday fantasy, but so few of us actually have the fireplace to make such a thing happen in our own homes. Wouldn’t carving the turkey be so much better in the glow of a warm fire? Or your next cocktail party? Or opening presents on Christmas morning? If you’ve got a serious case of Fireplace FOMO, we hear you. And we came up with a solution. Enter Fireplace by west elm, our Apple TV App and YouTube Playlist that features 20+ cracking fireplaces, free to stream into your living room from your TV! It’s not a real yule log, but it’s the next best thing.

  • What Plant Is That?

    What Plant Is That?

    A video series on basic plant care, created for West Elm’s Instagram channel.

    Concept, art direction, video editing, and title design for West Elm.

    Videography by Zack Taylor.

  • How To Make The Bed

    How To Make The Bed

    Concept, art direction, video editing, title design, and writing for West Elm.

    Videography by Zack Taylor. Soft Styling by Eduardo Vinueza.

    Created for and published on West Elm’s Instagram.

    Your bed won’t make itself! ? Here are all of the layers for making a perfect bed:
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    1. Flat sheet – Adds a thin layer between you and your duvet. Keeps you from needing to launder your duvet cover as frequently + functions as a lightweight cover on hot summer nights.
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    2. Duvet/Comforter – Filled with down or down alternative, this fluffy number will keep you cozy + warm on cold nights, and adds comforting weight.
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    3. Coverlet/Blanket – Kept at the foot of your bed, a coverlet is great as a middle-weight cover for adding a tiny bit of extra warmth when you need it.
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    4. Pillows! Pillows come in a variety of shapes, sizes, and fills. Explore your options on westelm.com to see what’s best for you!

  • How To Create A Gallery Wall

    How To Create A Gallery Wall

    Concept, art direction, video editing, title design, and writing for West Elm.

    Videography by Zack Taylor. Styling by Ashley Cheeks.

    Originally published on the West Elm blog as “4 Super Simple Ways To Create A Gallery Wall”

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    Let’s talk about gallery walls. Pretty much a thing since the Académie des Beaux-Arts stacked masterworks on top of the each other at the Paris Salons of centuries past, the gallery wall has reached fever-pitch levels of popularity in homes over the past decade. A mainstay on social media and lifestyle blogs, this “collection” style of art display is like the black dress of the home decor world—constantly reinvented and never really going out of style. But how to achieve it? If you’re worried about attempting the look without leaving your walls a mess of plaster holes, bent nails, and crooked frames—we gotchu. Here are 4 surprisingly simple ways to hack the gallery wall!