Art Direction for the launch of West Elm’s product collaboration with the interior design studio Pierce & Ward. Supermodel and musician Karen Elson is a longtime friend of Pierce & Ward co-founders Louisa Pierce and Emily Ward, so when she moved to a new apartment in New York City, the duo outfitted her space with pieces from their collection. Imagery featured across West Elm marketing channels, as well as a feature in Elle Decor.

Photography by Pernille Loof.

Styling by Marianna Marcki-Matos.