Mobile videography, video editing, and graphics for client Jason Saft of Staged To Sell Home. Various projects include tours of homes staged by Jason, Before + After features highlighting the transformation process of specific spaces, BTS reels, and promo marketing for the Staged To Sell Warehouse Sale. Multiple pieces of content created as collaborations with other brands, including CB2 and the book publisher Assouline.
Category: Graphic Design
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Internet For All
Concept, graphic design, and web development for Internet For All, a campaign organized by DSA-NYC’s Tech Action working group, dedicated to making internet more accessible and affordable for New Yorkers. The final design was one of several voted on by working group members, and is an homage to the MTA’s now retired yellow, orange, and red subway seats. Because of the entirely volunteer-run nature of the campaign, all imagery and illustrations needed to be sourced from the public domain and modified to work in accordance with the visual program that I developed. Tech Action is a proponent of open-source software and tools, so the website was built entirely in WordPress, and the design is carried out using the open-source typeface Inter.
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Alvin Wayne
Mobile videography, video editing, and graphics for interior designer Alvin Wayne. This series was commissioned as part of Alvin’s holiday season social roll-out and were comprised of videos captured in his own home. We chose three different subjects: the home’s art collection, Alvin’s holiday decor, and a look at the home at sunset.
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Ceramics Factory Tour
Videography, video editing, and title design for West Elm’s social media channels. For this video, I drove from Lisbon to the ceramics factory in Porto De Mos, Portugal where a number of West Elm’s ceramics collections are produced. I was guided through the factory and invited to film the ceramics-making process, from the initial shaping in industrial molds, to hand-finishing, to packaging for shipment. Filmed on iPhone.
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Summer Starts Now
Videography, video editing, and title design for a Summer 2025 ad that ran on West Elm’s paid social channels. Filmed on iPhone, on-location in Portugal.
Art Direction by Michelle Wong.
Styling by Glen Proebstal.
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NYC-DSA
Graphic design for NYC-DSA, the New York City chapter of Democratic Socialists of America. Designs circulated on NYC-DSA’s official Instagram account, branch social media, and as flyers to be distributed by individual members. Assets employed NYC-DSA’s branding guidelines, including logo and typefaces.
Illustration for Summer Reading Group flyer by Liam Martin.
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Will it stain?
Concept, art direction, title design, and video editing for an Interior Define social series. The objective was to showcase the durability and stain-resistance of Interior Define’s upholstery fabrics. Given that the launch was timed for summer holidays (Memorial Day, Independence Day), we tailored the series around festive cocktails so the information could double as a useful recipe.
Stop-motion photography by Lindsey Swedick.
Food styling by Jason Schreiber.
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Tatum Sectional Campaign
Concept, art direction, and graphic design on a product launch campaign for the home decor brand Interior Define. The objective of this campaign was to highlight the introduction of a highly customizable and modular sectional called “Tatum” to the brand’s assortment with assets for all major marketing channels, including web, social, email, and store signage.
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Small Space Bathroom
Art direction, video editing, and title design for a West Elm social post focused on bathroom textiles and decor. The brand had recently launched an expanded bath product offering; this content incorporated it into an existing, performant series on tips for small-space living.
Videography by Zack Taylor.
Styling by Marie Sullivan.
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Party-Ready
Concept, art direction, set design, video editing, and title design for a West Elm social video focused on holiday hosting. The objective of the video was to highlight how one can shift the layout of one’s living room to make it more hospitable to large holiday gatherings. The content was specifically targeted to those who might have a smaller living space or open floor plan.
Videography by Zack Taylor.
Styling by Elvis Manard.
Originally published on the West Elm blog as “How To Get Your Apartment Party-Ready“
How To Get Your Apartment Party-Ready
There are certain things that are no-brainers when it comes to throwing a party. Food, drinks, music—check, check, check. But there are some other details that can make all the difference between a snooze-fest and an all-nighter (in a good way).
Have you ever noticed how guests always corral in the kitchen during parties, only to leave your living room a ghost town? Do you find that people hover for too long near the canapés and cocktails without circulating? The problem could be traffic flow. While your furniture arrangement might work for day-to-day use, a dining table or an inconvenient sectional chaise can cramp things up when things get crowded, forcing people into bottle-necks. Avoid the holiday traffic jam this year and follow these tips for maximizing your cocktail party floor plan.
- A floating sofa might look lovely on a normal day, but it’s only in the way during a party. Scoot all of your furniture along the walls for your fête to create a clear flow for walking and enough standing room for everybody to be comfortable. Bonus points: if you re-arrange often, think about investing in a flip sectional like our Eddy model shown here. You can switch the chaise from left to right depending on your layout.
- It may be tempting to artfully arrange food and drinks in a centralized location, but it’s a recipe for overcrowding! Instead, place food and beverages throughout your party space to space people out and subtly encourage mingling. Coffee + side tables are great places to put a bowl or two of snacks.
- Need extra seating? Shift some of your throw pillows from your sofa to the floor for a cozy + casual place to sit down.
- Move your dining chairs to the wall and form seating clusters to foster conversation. Side tables can be moved from the sofa’s edge to these areas for placing drinks and snacks.
- Transform a console into a bar by putting down trays and glassware.
- Swing your dining table against the wall and turn it into an oversized buffet for serving large dishes or punch!
