Concept, art direction, set design, and writing for the launch of a series of long-playing “fireplace” videos styled with West Elm furniture and decor. The videos were created to be played on televisions as cozy background visuals, and were accompanied by an Apple TV app that we built to stream them. This series ultimately ran multiple seasons, kicking off with the traditional holiday “yule logs,” and continuing into spring and summer with some seasonal and stylistic variations on the format, including animation.
Videography by Zack Taylor.
Styling by Marie Sullivan.
Animated bonfire by Alex Eben Meyer.
Stream These Stylish Yule Logs Right To Your TV
A crackling fireplace is an obligatory fixture in any holiday fantasy, but so few of us actually have the fireplace to make such a thing happen in our own homes. Wouldn’t carving the turkey be so much better in the glow of a warm fire? Or your next cocktail party? Or opening presents on Christmas morning? If you’ve got a serious case of Fireplace FOMO, we hear you. And we came up with a solution. Enter Fireplace by west elm, our Apple TV App and YouTube Playlist that features 20+ cracking fireplaces, free to stream into your living room from your TV! It’s not a real yule log, but it’s the next best thing.