Concept, art direction, set design, and writing for West Elm. Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber. Originally published on Front + Main as "How To Make Hot Chocolate, From Scratch" — It’s a good thing that beach season is months away, because if Read More
How To Pack A Suitcase
Concept, art direction, video editing, and title design for West Elm Videography by Zack Taylor. Styling by Elvis Maynard. Originally published as "How To Pack A Suitcase" — Let’s just get this out of the way: nobody likes to pack. Unless you are a next-level organizing fiend with an Read More
Party-Ready
Concept, art direction, set design, video editing, and title design for West Elm. Videography by Zack Taylor. Styling by Elvis Manard. Originally published on the West Elm blog as "How To Get Your Apartment Party-Ready" There are certain things that are no-brainers when it comes Read More
How To Set A Table
Concept, art direction, video editing, title design, and writing for West Elm Videography by Zack Taylor. Styling by Marie Sullivan. Food Styling by Jason Schreiber. Originally published for the West Elm blog as "How To Set Your Table for The Holidays" — If you’re miserable at chopping Read More
How To Wear A Duvet
Concepted, written, and photographed for West Elm's blog, Front + Main. — Forget sock boots and metallics—the hottest Fall fashion trend that we can’t get enough of is duvets. With a name derived from the French term for down—an allusion to the feathery material that typically fills them—duvets Read More
How To Fold A Napkin
Next-level napkin-folding tips for the social series #AskWestElm. Videography by Zack Taylor. Styled by Jason Schreiber. Originally published as "3 Seriously Epic Napkin Folding Techniques for Your Table" — Thanksgiving is about friends, family, and the opportunity to give thanks for the Read More
Fireplaces
Concept, art direction, set design, and writing for West Elm. A series of long-loop Fireplace + Yule Log videos. Designed to be played on televisions, videos were created in conjunction with the launch of West Elm's Fireplace app for Apple TV. Originally published as "Stream These Stylist Yule Read More
How To Make The Bed
Concept, art direction, video editing, title design, and writing for West Elm. Videography by Zack Taylor. Soft Styling by Eduardo Vinueza. Created for and published on West Elm's Instagram. Your bed won't make itself! ? Here are all of the layers for making a perfect bed: ✨ 1. Flat sheet - Read More
How To Create A Gallery Wall
Concept, art direction, video editing, title design, and writing for West Elm. Videography by Zack Taylor. Styling by Ashley Cheeks. Originally published on the West Elm blog as "4 Super Simple Ways To Create A Gallery Wall" — Let's talk about gallery walls. Pretty much a thing since the Read More
Tavi Gevinson’s Reading Nook
A feature on writer and actress Tavi Gevinson's reading nook. A content collaboration between West Elm, StreetEasy, and The Brooklyn Public Library. Photographed by Sean Santiago. Originally published for West Elm's blog as "A Visit To Tavi Gevinson’s Brooklyn Reading Nook" — When writer and Read More