Concept, art direction, video editing, and title design for West Elm
Videography by Zack Taylor. Styling by Elvis Maynard.
Originally published as “How To Pack A Suitcase”
Let’s just get this out of the way: nobody likes to pack. Unless you are a next-level organizing fiend with an inexplicable love for tedium, you probably put off filling your suitcase until the very last minute. This might be expedient in the moment, but has a tendency of complicating things once you reach your destination. We’ve all found ourselves hunched over our bag, tossing wrinkled t-shirts onto the floor in an attempt to find a toothbrush. With the holidays right around the corner, packing becomes even more of a challenge—how to pack your clothes, toiletries, and presents into a carry-on? We got you. Here are a few quick tips to simplify your packing + help you feel organized once you get to your destination.